Ahmed Sheikha is a Global Risk Operations Manager at Meta, where he leads strategic operations for MENA from London. A distinguished entrepreneur and business leader, Ahmed brings over 12 years of experience in supply chain management, business development, and social entrepreneurship to his role at one of the world's leading technology companies.Prior to joining Meta, Ahmed co-founded and served as Chief Business Officer of Brimore, Egypt's largest social commerce platform, where he demonstrated exceptional leadership in scaling innovative business models and empowering communities across Africa.As co-founder of Brimore (2017), Ahmed revolutionized social commerce in Egypt and Africa. Under his leadership, the company achieved remarkable growth, scaling revenue 400x over three years and reaching $65 million in sales with over 1,000 employees. The platform democratized market access by connecting emerging brands with a network of 75,000+ individual sellers (74% women) across 27 Egyptian cities.Ahmed successfully led multiple funding rounds totalling over $30 million, including a landmark $25 million Series A led by the International Finance Corporation (IFC) in 2022. His vision of empowering women entrepreneurs, particularly in rural areas, transformed traditional supply chains and created economic opportunities for thousands. Before Brimore, Ahmed gained valuable experience at P&G, Save The Children, and Hootsuite, where he served as Senior Manager in London.