Lubo Smid is a tech entrepreneur and athlete obsessed with performance—whether in business, sport, or life. He is the Co-Founder and CEO of STRV, a global product design and engineering company that has shipped hundreds of apps used by millions worldwide and partnered with category leaders such as Major League Soccer to reimagine the future of sports technology. With STRV’s expansion into AI and digital transformation, Lubo helps organizations turn cutting-edge technology into competitive advantage, from Fortune 500s to high-growth startups. His focus: building products that don’t just keep up with change, but set the pace. Recognized on Forbes 30 Under 30, Lubo brings the intensity of an elite athlete—competing internationally in HYROX races—into the startup arena. His philosophy is simple: discipline, speed, and resilience win both on the racecourse and in the market. Splitting his time between Los Angeles, Prague, and the world’s innovation hubs, he shares a global perspective on scaling teams, building culture, and staying ahead in times of relentless change.