Raffic Aslam is a brand strategist and storyteller with over two decades of experience building global brands from the ground up. During his 21-year tenure at Zoho, he played a pivotal role in transforming the company from a little-known Indian software firm into a $2B+ global SaaS powerhouse — leading creative direction, global marketing, and brand storytelling.

Today, Raffic works with purpose-driven founders, startups, and ecosystems to help them craft narratives that resonate, sharpen positioning, and scale with clarity. He has advised and mentored across diverse sectors — from SaaS to healthtech — and is passionate about bridging global market opportunities with emerging ecosystems.